The 3r Partnership also operates as a ‘venture catalyst’ that invests in and incubates both established and emerging businesses. A combination of 'service-capital' and seed money is invested either to take ideas from ideation to realisation or to accelerate the development of established businesses.

    3r advises and invests in entrepreneurial owner managed businesses and start-ups, small and mid-size businesses looking for an involved, creative and enabling partnership that helps ‘get business going’. The current portfolio is a mixture of in-house and external ventures across a range of sectors, including traditional and on-line retail, people & business development and manufacturing.

    The range of services are tailored and integrated to suit each opportunity but cover:

    • Pre-commercialization & Activation
    • Business Modeling & Planning
    • Financing
    • Brand & Marketing Strategy
    • Business Operations Strategy
    • Financial Management
    • People Development
    • Growth Management & Exit

    I like to think of myself as an entrepreneur as well as a professional and look to back like-minded people with good ideas. I will only invest where I can add real value and expertise and some ‘sweat equity’ to the development of the business over the medium to long term.

    Clients are typically existing owner managed businesses or start-ups with a desire to grow and develop, and that are committed to making the changes that will be needed to develop the business. There needs to be a fundamental understanding that additional management skills are required, and that there is a need for very pro-active financial management – basically, a need for change as well as investment – ‘a venture cayalyst’.